Sökresultat för: Mara Einstein
Brands of Faith (Pocket)
avMara Einstein
ISBN: 9780415409773 - UTGIVEN: 2007-11In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths ha[...]
Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We are, and Those We Help (Övrig)
avMara Einstein
ISBN: 9780520266520 - UTGIVEN: 2012-03-27Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einst[...]
